A Different Flavor of Fraud
Written By: Kasey Carpenter on Monday, June 30, 2008
Brunello is the latest wine to be put under the microscope for fraud. Are we seeing indications of a larger global problem?
Okay, it seems that lately the Wine Mogul column has become the Fraud Alert column. But, that isn't all my fault. If every one would play nice and follow the rules, or better yet, some sense of morality, I'd be writing about something else. Beware of the Banfi. Okay, it may not all be Banfi, in fact the Tuscan newspaper Corriere...read moreTagged Under: Italy, Brunello, Wine Fraud, Fake Wine
Posted In: The Wine Mogul
The "R" Word Means Buy, But Not Yet
Written By: Kasey Carpenter on Thursday, June 19, 2008
When the economy stalls, it's a good idea to view the behavior of luxury markets.
I think I'm not letting any cat of the bag when I say we are for all practical purposes in a recession. There, I said what CNN has danced around for months. Call me cutting edge. Counter culture media outlet. But what does the "R" word mean to the wine collector? Well once again, when dealing in luxury markets, it is good to look at the...read moreThe Currency of Wine
Written By: Kasey Carpenter on Wednesday, June 11, 2008
Fluctuations in dollar value and gas prices can have far reaching effects.
So we have dealt with more microscopic levels of finance in terms of what it costs to manufacture, say, a nice bottle of Pinot. But what about the global market? What are the issues that we have to face with the ever-sinking dollar, the ever-thermal cost of gas, and all points in between? Yeah, even wine is coming under the crush of these...read moreTagged Under: Wine Prices, Buying Wines, Importing, Exporting
Posted In: The Wine Mogul
Sorry All of Our Wines Were Fake
Written By: Kasey Carpenter on Wednesday, June 4, 2008
What happens when half a million dollars worth of wine is proved fraudulent?
By now most of us have read about the Ponsot that was pulled from the Acker Merrall & Conditt auction back in April. Twenty-two lots of Ponsot that was estimated to be worth well north of half a million dollars was pulled during the auction at the request of Ponsot. It seems that some fakes were apparent in the line up. So they must have been...read moreBreaking Down the Cost, Part II
Written By: Kasey Carpenter on Wednesday, May 7, 2008
The second installment of Kasey Carpenter's innovative look at the price of doing business in the wine world.
Recently ( Read Part I ), we considered the basic costs of the "fun part" of the bottle of wine; in fact, we only really discussed the stuff you see, the tangibles, which came to $15.36. And of course we all know there are other things there, and this week we will have to wave the white flag and address those less sexy components of...read moreTagged Under: Wine Making, Wine Shipping, Wine Business, Boutique Wines, Wine Prices
Posted In: The Wine Mogul
Breaking Down the Cost, Part I
Written By: Kasey Carpenter on Thursday, April 3, 2008
Have you ever wondered about the breakdown of cost when it comes to making wine? Are the winemakers really gouging you?
Just what is the breakdown of a bottle of wine? Why do some guys get away with astronomical prices and try to justify them, and then why do we see some wines that frontline retail (no discontinued or closeout status) for well under ten bucks a bottle? Well, we know the why, as in why you pay more for one bottle versus the other, but have you...read more2000 Bordeaux - Go Big or Go Home
Written By: Kasey Carpenter on Friday, March 28, 2008
A look at some interesting wine trends in both small and large Château wines.
Just going over some of the results from the recent flurry (the last thirty days) of auction activity, and I couldn't help but notice some rather interesting, if not disturbing, trends: Château Figeac 2000 12 bottles $900 -32 % Château Lascombes 2000 12 bottles $480 -33% Château Clinet 2000 12 bottles $480 -35% Château La...read moreRetail Ripples
Written By: Kasey Carpenter on Friday, February 29, 2008
Psychiatric help 5 cents - Good grief wine distributors.
Most of us by now are aware of the controversial methods wine.com employed recently to "enforce" the law against their competitors. And while this column isn't really geared towards opinion of those actions, as a collector I asked myself, what does this mean to me? Nothing. The End. Okay, now for the detailed answer. The immediate...read moreTagged Under: Collecting, Wine Selling, Wine Distribution
Posted In: The Wine Mogul
SOPEXA Burgundy Field Trip
Written By: Kasey Carpenter on Thursday, February 21, 2008
Wine trade shows can be an unforgettable experience for wine lovers. The Sopexa Burgundy Gathering was that kind of show.
What a day of tasting. I hate to dangle carrots, but you've got to love trade shows. Wineries vying for distribution, brokers and distributors vying for good juice. Everyone's happy to see everyone else. I have to admit I was really looking forward to this event, not just from a financial standpoint from adding more horses to the...read moreTagged Under: California, Burgundy, San Francisco, SOPEXA, Trade Shows, Chambolle Musigny
Posted In: The Wine Mogul
Getting Where We Need To Be
Written By: Kasey Carpenter on Monday, February 4, 2008
The Sales and Marketing Guide for Small Wineries ( and a list of options for your business ).
Many people think they have an understanding of what is involved in the sales and marketing of a wine. And for some of the larger more commercial concerns (though any successful winery has to be commercial to some extent) with deep budgets it is a pretty straightforward path. But for the little guys, well aside from some stupendous score, how...read moreTagged Under: Sales, Marketing, Small Wineries, Checklist, Brokers, National
Posted In: The Wine Mogul

Wine is not just about drinking pleasure-it's also about collecting the right bottles, hedging your bets against the swings of the wine market, and possibly even turning a nice little profit on the bottles of wine that have been resting all these years in your cellar. But how are you supposed to know what to buy, what to sell, and how much is too much to pay for a wine? Texas-based wine-investing expert Kasey Carpenter has all the answers. And some of them may surprise you!
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