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Video Transcript: Gary V Book Signing

Written By: ClassicWines.com Team on Thursday, July 3, 2008

Randy Torban: Here we are with Keith, Founder of the Wine School of Philadelphia. We are standing outside, Gary Vaynerchuk is inside signing his new book, '101 Wines', and we have some questions for Keith who has known Gary for a long time. So the first question obviously is, are you a Vayniac?

Keith Wallace: I am afraid to say, I am really not, just not because Gary and I have known each other for so long, that should be hard. I have known Gary since he was yea tall and he only drank was a Yellowtail. And when I actually first met him I had to show him what Chablis was and what Cabernet was, this is really, really, really difficult. He has really grown up. I am really impressed with what he has got.

Randy Torban: Have you read the book yet?

Female Speaker: Part of it, like it's not one of those books you'd read straight through necessarily, but we have read the intro and kind of flipped through it, marked a few wines.

Randy Torban: Okay, have any wine stood out to you?

Female Speaker: His number one wine actually, absolutely amazing.

Speaker: Sometimes the bottle that Gary is talking about is something like, oh, that sounds like something -- his descriptions are so vivid. I go, well, that sounds interesting even if it doesn't sound like something I would like, the fact that it sounds interesting means I want to taste it and see if I can get there myself. But the other thing that Gary preaches as a whole, go, try everything. So sure, just the fact that I may go to the bar and instead of buying a glass of beer, I'll try a glass of wine if I see something on the Menu that I haven't had before. That side of the influence has also been really important.

Gary Vaynerchuk: I am very much into the Greek white wines, I am also really drinking a lot of Rioja and I am also really getting feverish on Late Harvest Zinfandel, I am on a secret Late Harvest Zinfandel kick.

Randy Torban: Do you watch the videos on Wine Library TV?

Female Speaker: Yeah.

Randy Torban: Now what's your favorite thunder moment?

Female Speaker: I think it's got to be the intro; it gets you every time.

Randy Torban: The intro.

Female Speaker: Yeah.

Randy Torban: Okay. Now has the intro or the video itself ever caused you to buy a bottle of wine?

Female Speaker: Yeah, definitely, we’ve gone out and tried some of the different types of wines based on some of the things that he said, so.

Randy Torban: What influence has Gary had on your wine buying knowledge or just your wine buying itself?

Speaker: Sure. I mean I came, I was introduced to Gary through the technology side as someone who didn't know a whole lot about wine, and the ease and accessibility of web technology to bring wine knowledge to somebody who wasn't necessarily interested in wine in the first place, but he was able to suck me in. I was entertained and then I was learning and continued coming back more and more every time because each time he stepped it up, stepped it up, as he says bring in the thunder, bring in the thunder every single time consistently. Like he is true to his product, I think that's one of the big things about like Web 2.0 culture and web technology. Technology forces transparency and Gary talks about that a lot.

Randy Torban: To Classic Wines. I think other than you are the biggest proponent of web wine video, and so we get a good little Vay-ner-chuk for the camera?

Gary Vaynerchuk: Gary Vay-ner-chuk.

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